B2C Online Marketing in Turkey

B2C Online Marketing in Turkey



The expansion of internet retail in Turkey is aided by mobile and social media shopping. 
Continued development of online retail is expected to grow at double-digit rates in Turkey, where the present percentage of total retail sales is less than 5%, well behind the online to total retail ratio of major European economies. According to the survey by yStats.com, over half of Turkish internet buyers purchased products using a portable device last year, indicating that mobile commerce is a component in the growth. A comparable percentage of internet shoppers used social media to place their orders. Turkey's predicted rise in B2C E-Commerce is aided by rising Internet and online shopper penetration rates.


Increased rivalry among retailers is fuelled by the growth of internet retail.
The growth of internet commerce in Turkey has drawn the interest of foreign players. Amazon set up shop in the country in 2018. Hepsiburada, Trendyol and N11 were the top online merchants in Turkey in the year of 2017, though these and other online specialists face competition from established retailers' growing multichannel offerings, which are helping to overcome the barriers of concern about online payments and a preference for in-person shopping, according to the yStats.com report.
Turkey's recent past of strong development in B2C E-Marketing, as well as its prospect for further progress, making this industry appealing to both international and domestic companies
Clothing is by far the most frequently purchased category for B2C E-Commerce in Turkey. According to the conclusions of yStats.com's survey, both men and women buy for clothes online. 


Other information about internet sales is contained in the research.
The article includes information on the methods of payment allowed in the top 100 merchants' online stores in Turkey, as well as information on buyer preferences, such as the fact that clothes is the most popular product category in online shopping, followed by home items.

 


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